Category Archives: Best essays and Research Papers

“Psychological Theories” 1. Adult lear...

“Psychological Theories”
1. Adult learning and development theory outline its contributions to the development of leaders. Describe the type of behavior that would characterize the application of this theory in an organization.

“Future Leader Experiences” 1.Experien...

“Future Leader Experiences”
1.Experiences play an important role in hoe future leaders will run the oganization. Give three (3) examples of how effective competencies, relationships, and learning capabilities can be measured as factors in future leadership development.

Once a strategic focus is decided, the selection o...

Once a strategic focus is decided, the selection of the means of transferring a company’s competitive advantage becomes an essential choice – does a multinational company use licensing, exports, wholly-owned subsidiaries, joint venture, direct investment, partnership, or alliance to enter new markets? Or, could it be a mix of all these? Be sure to: •Define and explain each method. •Detail when it would be advantageous, and disadvantageous, to utilize each of the methods. •Offer an example of a multinational company who utilizes each method and explain if you believe it is the most or least appropriate method to utilize for that company given their product or service.

If there ever came a time in the U.S., where terro...

If there ever came a time in the U.S., where terrorists began to strike malls, sporting events, and other locations where large groups of people gather, would you be in favor of creating “profiles” to possibly assist in preventing future attacks. (Israel, which has been the sight of many of these attacks, has created “profiles” which have proven to be quite successful) Please explain your answer.

Select one team member’s current or past work o...

Select one team member’s current or past work organization to complete this project. If no organizations are available, you can use one of the Virtual Organizations found on your student Web site to complete this assignment. Write at least a 700-word memo from a midlevel manager to his or her supervisory team in response to a change that is about to take place within the organization such as a move to a new location, added technology, streamlining of the workforce with more responsibilities shared, and so forth. You must include the following sections in order: Compare change models that the organization could use for this situation.

Choose 1 consumer product brand to be your “clie...

Choose 1 consumer product brand to be your “client.” You may choose any consumer brand or select a brand from this list.
• Review your client’s brand by researching their Web site and other supplemental resources, such as this directory to learn everything you can about the company, its customers, management team, and anything else that will help you understand its brand.
You are the chief marketing consultant for your company’s brand. Your goal is to help the company create an updated marketing plan by learning to apply the marketing process to communicate how great the company’s brand is to its current and potential customers in the marketplace and market space.
One of the first steps of the marketing plan is to understand the business goals of the project. The job of the marketer is to help design a marketing plan so that the company can realize additional revenue and profits through increased market share or motivating existing and new customers to buy the product. Sometimes this requires repositioning or changing the brand’s image and the way the brand is perceived by customers in the marketplace by using the 4 Ps of marketing.
Your client has asked you to draft the goals of the marketing plan by suggesting how to use the 4 Ps of marketing that will help reposition the brand in the marketplace. The client wants a brief PowerPoint presentation to help brainstorm the interaction of the 4 marketing Ps and other ideas with the company’s marketing team.
The presentation will help everyone on the team understand how to apply the 4Ps of marketing to a brand by developing 2 objectives for each marketing P that can be used in the final marketing plan. Analyze how the marketing Ps will help reposition your selected brand.
Create a PowerPoint presentation of 7–8 slides showing the goals of the marketing project by illustrating 2 objectives for each marketing P. Explain your ideas for each P by writing at least 100–150 words per slide of speaker’s notes. The presentation should include the following:
• Slide 1: Product Overview
o Briefly explain the company and brand you are working on. Add a picture of the brand to the slide.
o Give an overview of the brand and its current position or perception by customers in the marketplace. For example, do customers seem to think the brand is too expensive compared to its competitors?
• Slide 2: Competition
o Identify 1 competitor of this brand. Add a picture of the competitor brand.
o Explain 1 reason why this brand is a competitor of your client’s brand.
• Slide 3: Product Objectives
o Draft 2 objectives of the marketing plan to show how productcan be applied to your brand. Examples are as follows:
 Objective 1 could include a statement about the features of the product and the benefits of those features for the customer.
 Objective 2 could include a new product satisfaction guarantee policy that can be communicated in the advertising message.
• Slide 4: Price Objectives
o Draft 2 objectives of the marketing plan to show how pricecan be applied to your brand. Examples are as follows:
 Objective 1: One goal of the price marketing Pcould consider how to possibly discount the price for a short time in an advertising campaign to entice current and new customers to try the product.
 Objective 2: You could competitively price the product against its competitors for maximizing market share.
• Slide 5: Place Objectives
o Draft 2 objectives of the marketing plan to show how placecan be applied to your brand. Examples are as follows:
 Objective 1 should be designed to find as many distribution outlets as possible for the product.
 Objective 2 could be to introduce the product in an online capacity to gain market share.
• Slide 6: Promotion Objectives
o Draft 2 objectives of the marketing plan to show howpromotion can be applied to your brand. Examples are as follows:
 Objective 1: One objective on promotion is to find a creative and different targeted message that “speaks” to the target customer segments, attempting to show how much better one brand is over the competition. For example, one message could be to explain the quality of the brand over the competition.
 Objective 2: Another objective of promotion could be to create advertising campaigns that reinforce the brand for the customer. For example, a special promotion offering a 25% discount on the first online purchase is another way to advertise and promote the product for increased brand awareness.
• Slide 7/8: Conclusions
o Write a paragraph about your understanding of how the 4 Ps are linked for this particular brand.
Please submit your assignment.

Assume that you are a business owner or business p...

Assume that you are a business owner or business professional, in a company and industry of your choice, responsible for creating and executing the company’s strategic plan.

Write a four to five (4-5) page paper in which you:
1. Develop an argument supporting the importance of a strategic plan for the success of the defined business.
2. Create a mission statement for the company explaining how the mission will be essential to the company’s success.
3. Create a vision statement for the company explaining how the vision statement supports the company’s mission.
4. Establish five (5) key objectives for the company encompassing operational, financial, and human resource aspects of the business and justify why each of these objectives is essential to the success of the business.
5. Justify how the five (5) key objectives established support the mission and vision statements of the company as defined in the assignment.
6. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Today, the Internet provides an unprecedented amou...

Today, the Internet provides an unprecedented amount of information by way of blogs, videos, and podcasts. Conduct a critique of one blog, one video, and one podcast, which provide information that addresses the topic of your Final Research Paper. Assess the authors’ use of bias, validity, and applicability of information. Examine the influence of web-based information on global citizenship and multicultural understanding. Then, compile a list of three factors you believe should be considered when evaluating Internet sources for use in researching information.

The paper must be three to four pages in length (excluding the title and reference pages) and formatted according to APA style. In addition to the three multimedia sources you are analyzing, support your points with at least two scholarly sources. One of the scholarly sources must be from the Ashford Online Library. Cite your sources within the text of your paper and on the reference page.
The Final Paper Topic is “Renewable Resources”

Company G’s team of engineers and designers have...

Company G’s team of engineers and designers have developed a line of top-quality small appliances, and through concept and prototype testing, they have shown that the visual design features are very appealing to potential buyers and give a distinct impression associated with quality and artistic elegance. Extensive testing has demonstrated that the new products may be the most reliable line of products in the small-appliance industry. Additionally, the team has designed a production process that is very efficient in terms of labor and production-line time and that will result in very little raw materials waste. The combination of these efficiencies and the relatively small front-end investment for this line will result in the company’s ability to produce each of the products in the line at a cost that should enable them to emerge as the lowest-cost producer in the small-appliance industry.

Company G has a low debt-to-equity ratio and a high credit rating. It enjoys excellent relationships with current suppliers, but because of differences in material requirements, new raw material suppliers will be needed to support the small appliance line. Company G will also need new suppliers for two component parts that will be purchased ready for assembly into some of the small appliances.

The credit terms Company G offers to intermediaries in their distribution channel are typical for their industry. Marketing research has shown that the company’s XG brand and logo are readily recognized by most categories of electronics product consumers.


Prepare a three-year marketing plan (suggested length of 5–7 single-spaced pages) for one of the small appliances from the new line. Describe the specific appliance you have chosen. Carefully examine the details provided in the given Company G marketing situation and identify the specific information that should be considered while developing the plan. Consider other information from the real world that you should incorporate as you develop the plan. Include the following sections in your plan:

A. Product Support of Mission Statement
1. Explain how the small appliance you have selected supports Company G’s mission statement provided in the introduction.
2. Classify Company G’s products using the three-way consumer product classification system.

B. Target Market
1. Describe the target market for the company’s product.

C. Analysis of Competitive Environment
1. Analyze Company G’s competitive environment utilizing Porter’s Five Forces model of competitive forces.

D. SWOT Analysis
1. Describe three of Company G’s strengths related to the marketing of the new product.
a. Support your choice of each of these elements as strengths.
b. Identify at least two strengths that should be considered as core competencies.

2. Describe three areas where Company G has weaknesses related to the marketing of the new product.
a. Support your choice of each of these elements as weaknesses.
3. Describe three current or potential opportunities within the industry.
a. Support your choice of each of these as opportunities.
4. Describe three current or potential threats within the industry.
a. Support your choice of each of these as threats.

E. Marketing Objectives
1. Select four marketing objectives for Company G consisting of one objective for each of the four marketing mix elements (product, distribution, price, and promotion).

F. Marketing Strategies
1. Describe three strategies for each element of the market mix (product, distribution, price, and promotion) that are appropriate for the target market. Strategies should be consistent with each other and supportive of the related objective.
2. Explain why you feel this is the best mix to achieve the objectives.

G. Tactics and Action Plan
1. Develop an action plan for implementing the marketing strategies identified.
a. Include one task for each strategy identified.
2. Create a timeline outlining when each task is to be completed.

H. Monitoring Procedures
1. Describe the specific actions that will be taken to measure the effectiveness of the plan.
2. Create a timeline for these actions from the action plan (part G1 above).

I. When you use sources, include all in-text citations and references in APA format.

Note: When bulleted points are present in the task prompt, the level of detail or support called for in the rubric refers to those bulleted points.

Note: For definitions of terms commonly used in the rubric, see the Rubric Terms web link included in the Evaluation Procedures section.

Note: When using sources to support ideas and elements in a paper or project, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the paper or project.

Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from sources, even if cited correctly. For tips on using APA style, please refer to the APA Handout web link included in the General Instructions section.

050- to 1400-word paper discussing the health care...

050- to 1400-word paper discussing the health care industry. Address the following questions:

• How has health care changed in the last 10 years?
• What do you think will be the biggest change in health care in the next 10 years?
• What role do you plan to have in the industry?
• How will you adapt your skills to evolve along with the industry’s needs?
• Has your perception of health care changed over the course of your program? What has had the most significant impact?
• What role will technology play in health care organizations in the coming decade?
• What financial and economic issues will affect the health care industry in the next 10 years?

References and Citations: Cite a minimum of four references. All references and citations are required to be cited within the text and all citations are required to be referenced.